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PDF Ebook The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon

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The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon

PDF Ebook The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon

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The Evolution of Type examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time.

A full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics.

The book is organized in six chapters:

• 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands
• 1700-1890 The emergence of literacy: The popular desire for reading material drives invention
• 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality
• 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale
• 1960-1990 Type become cool: Type influences international style
• 1990-today The second technological age: Typesetting for the masses.

The Evolution of Type has practical applications in many fields of graphic design. General readers will enjoy learning about something that they encounter every day. They will gain an appreciation for the unique characteristics of a word beyond its dictionary definition.

• Sales Rank: #1041425 in Books
• Brand: Firefly Books
• Published on: 2015-08-14
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.00" w x 7.50" l, .0 pounds
• Binding: Hardcover
• 256 pages

Review
This book shows how type has evolved since the dawn of the printing press to the digital age through a collection of 100 typefaces. Seddon also examines the contributions of various typographers and type designers throughout history and breaks the book into sections that show major shifts in typography and printing. These shifts include the invention of movable type, the typesetting machine, phototypesetting, and digital typography. Two-page spreads highlight the typefaces that are relevant to each era. The two-page spread for each typeface contains a font description and the background information about the creator(s), its history, and inspiration of each typeface. This information also includes typefaces that were inspired by the highlighted font and information about the various versions that are available, especially in the instances of types that are digital revivals of historic designs. Each spread includes a few enlarged letters that show the defining characteristics that set
the typeface apart. Examples of the type set in dummy text show body and headline weights, largely depending on the appropriate use of the font in question, to give the reader a sense of how these fonts will work. Finally, Seddon helps the reader by providing a recommendation of which version to use when multiple options are available. The Evolution of Type truly is an evolution of type and is not an exhaustive history of typography. The brief history Seddon includes shows the reader how technology developed and how it has influenced the direction of type through time. This account, despite its brevity, is handled well and helps readers to connect shifts in type design with the major changes in technology. Seddon also explains the classifications of typefaces and how this has been a long point of contention between typographers, graphic designers, and historians because there is no universally accepted method for classifying type. While there are many similarities from one system to
the next, there are also some distinct differences. This is an excellent text for anyone wanting to further their knowledge of how typefaces have evolved in the last 500 years. While it is not a comprehensive history, the selection of 100 types to represent this evolution makes it a manageable text that should not be intimidating to new readers. The most useful part is the inclusion of the variations of each typeface and recommendations of which ones to use and why. It is intriguing that Seddon chose Selva as the 100th typeface, which is a modern interpretation of a blackletter, thereby bringing the text full circle, beginning with Gutenberg's invention, which began with a blackletter font whose design was based on the popular writing of the scribes of his era. (Amanda Horton Technical Communication Journal 2016-02-01)

Graphic designer and type historian Seddon presents the history of typography in 100 typefaces, moving chronologically from movable type to digital. Brief "biographies" of each typeface include descriptions of its origins and influence and annotated depictions with distinguishing features and side-by-side comparisons of subfamilies (e.g., roman versus italic) and versions. Each of the book's four main sections begins with an overview of the time period in printing and biographical sketches of a few of its notable type designers, from Aldus Manutius to Tobias Frere-Jones. For the novice, the book also includes a description of the type classifications and a "type anatomy" that illustrates the differences between a serif and a spur, a loop and a tail... For the general reader as well as the practitioner. (Lindsay Harmon Booklist 2016-02-12)

A perfect reference book! (Natosha Miller Test Try Results Blog 2016-02-16)

This amazing book provides the background of 100 famous, chronologically listed typefaces. It is beautifully illustrated, well written, and authoritative; any student of letterforms will be delighted with the details presented here. Seddon, a freelance graphic designer, provides his personal choices of which versions of these typefaces to purchase, helpful guidance that is, of course, open to debate. Fine books such as this have appeared during each generational change in typographic technology, and this one is suitable for the age of pixels. The choice of which important typefaces of the last 20 years to include will be susceptible to major revision in another 20 years, but no harm is done by taking a stab at it, which the author does skillfully in bringing the work right up to the present. Font designers (such as this reviewer) will learn a great deal... This is a very important work for anyone wishing to learn about the history of fonts, whether one is a student of graphic design
or a professional who chooses typefaces. Highly recommended. All libraries and levels. (S. Skaggs Choice 2016-05-01)

About the Author

Tony Seddon is a freelance designer, art director and writer. He has authored and co-authored five books on graphic design, art direction and typography, including Thou Shall Not Use Comic Sans: A Designer's Almanac of Dos and Don'ts. He lives in East Sussex, UK.

Excerpt. © Reprinted by permission. All rights reserved.

Foreword

Type is a fundamental part of written language in the modern world, and yet it is commonly treated as a static thing. Once cast into metal, it is fixed in time.

But type is alive!

Each typeface has an individual history. It is often born out of specific necessity, influenced by the artistic world in which its creator lives or designed to solve a particular problem. Some typefaces die soon after they fulfill this initial purpose, but others can live on far beyond their designers' intentions. They can travel through design movements, traverse formats and substrates both analog and digital, and evolve into the typographic offspring that we refer to as revivals and reinterpretations. If a typeface survives these journeys it can continue to live on as a tool in the hands of future generations, producing work its creator never imagined.

And just as music has its archetypical artists or composers who represent a given genre (be it classical, blues, folk or rock), so does type. Certain typefaces define their classification or style; they set a standard, becoming the forebears by which all their followers are judged and compared. We know many of these classics well, whether its from the pages of our design-school textbooks (Bodoni, Garamond, Caslon, Futura) or the default font menus on our computers (Gill Sans, Times, Palatino, Helvetica). But how much do we really know about them? What was the context of the design world in which they were drawn? Were they in competition with other typefaces of the time? What life did they live after they were released? How did they survive the transition from metal to film to digital? Did they survive at all? Which typefaces followed in their shadow?

In this book, Tony Seddon makes a daring and worthwhile attempt to answer these questions. The Evolution of Type is a biography of these living things we call typefaces. It tells their individual stories, and while at it, tells the story of typography as a whole.

Stephen Coles

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The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon PDF

The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon PDF

The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon PDF

The Evolution of Type: A Graphic Guide to 100 Landmark TypefacesBy Tony Seddon PDF

Free Ebook Revelation of the Magi: The Lost Tale of the Wise Men’s Journey to BethlehemBy Brent Landau

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Revelation of the Magi: The Lost Tale of the Wise Men’s Journey to BethlehemBy Brent Landau

Free Ebook Revelation of the Magi: The Lost Tale of the Wise Men’s Journey to BethlehemBy Brent Landau

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“Astonishing, delightful, and theologically sophisticated.” —Marvin Meyer, Griset Professor of Religious Studies, Chapman University

Theologian Brent Landau presents the ancient account of Melchior, Caspar, and Balthazar, the three “wise men” who journeyed to Bethlehem to greet the birth of Jesus. The Revelation of the Magi offers the first-ever English translation of an ancient Syriac manuscript written in the second to third century after the birth of Christ and safeguarded for generations in the Vatican Library. Following in the footsteps of Elaine Pagels and her exploration of the Gnostic Gospels, including the controversial Gospel of Judas, Landau delivers an invaluable source of information to a world interested in learning more about the Nativity and the life of Jesus of Nazareth.

• Sales Rank: #586913 in Books
• Published on: 2010-11-02
• Released on: 2010-11-02
• Format: Deckle Edge
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .69" w x 5.50" l, .70 pounds
• Binding: Hardcover
• 176 pages

From Booklist
The tale of the Magi, or the Three Wise Men, is one of the most famous stories associated with the birth of Jesus. But as Landau points out, only one brief passage in the New Testament’s Gospel of Matthew is actually about the Magi. Even there the details are frustratingly vague: the wise men have no names, nor are their countries of origin indicated. But one source does exist, a lengthy narrative called Revelation of the Magi, which tells the story from the perspective of the wise men themselves. This slim volume is purported to be the first-ever English translation of the elusive tale. Landau, a scholar of ancient biblical languages, discovered the document while doing research at the Vatican Library. Ignored or neglected by contemporary scholars and written in Syriac, a language spoken by ancient Christians in the Middle East and Asia, Revelation of the Magi should be of interest to not only biblical scholars but also students of the Christian story who want to know more about these elusive fellows. --June Sawyers

Review
“Of the many recently discovered earliest Christian documents, Revelation of the Magi is by far the most fascinating. Landau’s presentation—bright and sharp as a gemstone—emphasizes the unique challenge and radical depth of this ancient text’s theology.” (John Dominic Crossan, author of Jesus: A Revolutionary Biography and The Greatest Prayer)

“The fascinating story of the Wise Men from the East who came to see baby Jesus is presented, for the first time in English, in a remarkable new version based on an ancient Syriac text, and the result is a tale that is astonishing, delightful, and theologically sophisticated.” (Marvin Meyer, author of Gospels of Mary)

“Unread for centuries, the Revelation of the Magi retells the Biblical story of three wise men who visited Jesus at his birth, expanding their minor role into an epic tale. In a new, lucid translation, Landau offers English readers a chance to hear this remarkable story for the first time.” (Karen L. King, author of the Secret Revelation of John)

“This lovely text, skillfully translated and accompanied by expert commentary shows that early Christians approached the Christmas story with refreshing creativity. Landau is to be congratulated for bringing this important and unexpectedly influential work to light.” (Jennifer Knust, author of Unprotected Texts)

“Revelation of the Magi should be of interest to not only biblical scholars but also students of the Christian story who want to know more about these elusive fellows.” (Booklist)

“For all of [The Wise Men’s] popularity, the mysterious travelers from the East ... appear in only one short passage in the New Testament. Now, a first-ever English translation and detailed analysis of a little-known eighth-century text uncovers a far more substantial version of the wise men story.” (USA Today)

“This year a number of Christmas stockings will no doubt be stuffed with a copy of a beautiful little book, Revelation of the Magi. ...Quite luminous and wonderful... Like incense, the pages radiate divine grace, mercy, and love. They seem infused with light, glory, majesty, epiphany, and joy.” (Day 1.org)

“Landau shows, with skill and authority, how the “Revelation” contains a valuable message of tolerance that is needed as much today as in the years of its composition.” (Los Angeles Times (online))

From the Back Cover

Each Christmas, adults and children alike delight at the story of the kings from the East who followed the star to Bethlehem to offer gifts to the newborn Christ. While this familiar tale is recorded in the Gospel of Matthew, another little-known version later emerged that claimed to be the eyewitness account of the wise men. This ancient manuscript has lain hidden for centuries in the vaults of the Vatican Library, but through the determined persistence of a young scholar, Brent Landau, this astonishing discovery has been translated into English for the very first time as the Revelation of the Magi.

Everything we know about the wise men is based on only a few verses from the Bible. With the Revelation of the Magi, we can now read the story from the Magi's perspective. Readers will learn of the Magi's prophecies of God's incarnation from the beginning of time, their startling visitation in the form of a star, the teachings they receive from the baby Jesus, and the wise men's joyous return to their homeland to spread the good news.

This ancient version of the Christmas story is guaranteed to astonish and delight. It will also raise larger questions of the significance and meaning of Christ's birth, and the mission to spread the good news to every corner of the globe. All the drama and intrigue of the brief description of Jesus's birth in the Bible is filled out in greater, more colorful detail, offering for the first time the complete story of these beloved characters.

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